Gripmax Rolls Out New Logo

Gripmax Tires Inc. is celebrating its 15th anniversary with the introduction of a new corporate logo.

"The updated design retains the small elephant symbol before the Gripmax wordmark, while presenting it in a cleaner and more modern visual style," say Gripmax Tires officials. "The elephant is inspired by the ancient Chinese oracle bone script character for 'elephant,' abstracted into a contemporary logo form.

"For Gripmax, the elephant represents strength, endurance, stability and reliability - values closely connected with tire performance, safety and consumer trust.

"The refreshed logo is designed to communicate a stronger, more recognizable international brand identity while preserving the cultural meaning behind the original symbol," say Gripmax officials, who add that the update "reflects both the brand’s heritage and its future direction as it continues to expand in global tire markets."

The new logo will be gradually applied across Gripmax tires, packaging, marketing materials, digital platforms and global communications.

Click here to read a recent MTD interview with David Wang, managing director of Gripmax Tires.