Landscape Durable Tires recently announced that Patrick Hyland has joined the company as senior sales director.

"In this role, Hyland will lead U.S. sales development, dealer growth, distributor relationships and market expansion as the company builds a national presence," say company officials.

"Mr. Hyland brings extensive wholesale, private brand, sales management, marketing and product strategy experience in the tire industry. Throughout his career, he has sold tens of millions of passenger, light truck, medium truck and OTR tires through dealer partnerships across the Americas.

"He has also helped build strategic partnerships with large retail and wholesale tire distributors, supported sustainable revenue growth, developed new tire models and introduced new brands across North American and Latin American markets."

Hyland has served in the tire industry for 27 years at various companies such as Yokohama Tire Corp., Bridgestone/Firestone and WTD, amongst others. His experience includes "directing sales teams in the U.S. and Canada, developing key accounts and building distribution programs. His track record also includes measurable growth across multiple tire channels."

“Durability is something dealers can explain and customers can easily comprehend," says Hyland. "I am excited to help build sales relationships around a brand that stands for strength, confidence and long-term value.”

Hyland also brings product and marketing experience, as he has launched over 31 tire models and introduced seven new brands, according to officials. He will assist Landscape Durable Tires with "planning and expanding the line to new segments, categories and fitments."

"In his new role, Hyland will focus on building dealer and distributor relationships, identifying high-opportunity regions, supporting sales programs, strengthening account development and helping translate the company’s durability-first position into practical dealer conversations," say company officials.