Nexen Tire America has enhanced its Next Level associate dealer program to help more dealers qualify sooner and earn rewards at lower purchase volumes.

Enhancements are also designed to help Next Level members "access a clearer path to maximizing their annual payout," according to Nexen officials.

"The Next Level Associate Dealer Program rewards participating dealers through a combination of eligible-product payouts as well as quarterly and annual volume bonuses. Dealers can track qualifying purchases, progress toward their next tier and total program earnings through the Next Level online dealer dashboard.

"Developed in response to direct dealer feedback, the updated program lowers the quarterly tier-one qualification threshold by 40%, from 100 units down to 60 units per quarter," say Nexen officials. "New dealers purchasing between one and 59 eligible units now have a new opportunity to earn $2 per tire through the program’s introductory qualification period.

"Dealers also have a wider path to bonus payouts through the annual True-Up structure. True-Up gives dealers an additional opportunity to qualify based on their total eligible purchases for the year. Dealers who meet all tier qualifications by year's end may receive volume-bonus payouts for earlier quarters in which they did not initially qualify. For 2026, the tier-one annual True-Up Qualifier will decrease from 400 units to 320 units, giving dealers another way to earn volume bonuses."

“We listened closely to our Our Next Level dealers and they have spoken about wanting a program that makes it easier to qualify and provides more opportunities to earn,” says John Hagan, Nexen's executive vice president of sales.

“These changes deliver on that feedback by opening the program to more dealers, allowing them to qualify sooner and begin earning rewards faster. We believe the new program will help dealers grow their business with Nexen and ultimately strengthen our dealer network long term.” 

Next Level's 2026 program "will use a transitional annual qualification structure," according to Nexen officials. "The previous 100-unit quarterly threshold applies to the first and second quarters, while the new 60-unit tier-one threshold applies to the third and fourth quarters.

"To celebrate the launch, Nexen is also offering Triple Dollars on eligible patterns purchased between July 1 and September 30, 2026."

During the period, eligible payout amounts on the following Nexen tires include:

• N’Blue 4S2, AH5, GTX, HP, CT8, AH7 and AH8, increased from $4 to $12 per tire;
• N’Fera Sport and N’Priz S, increased from $8 to $24 per tire;
• N’Fera AU7, Roadian ATX and Roadian HTX2, increased from $6 to $18 per tire;
• Roadian MTX, increased from $10 to $30 per tire.