Pirelli Returns to Goodwood
Key Highlights
- The new P Zero family was launched at the Goodwood Festival of Speed, marking a significant update since 2023.
- Pirelli developed a bespoke P Zero E tire for the Ferrari Luce, combining high performance with over 55% sustainable materials in a 24-inch size.
- The P Zero Trofeo RS is fitted on high-performance cars like Bentley Supersports and Porsche Taycan Turbo GT, emphasizing sportiness.
- Pirelli's Cyber Tyre technology enables communication between tires and vehicle electronics, first adopted by the Pagani Utopia Roadster.
- P Zero Elect tires are tailored for electric and hybrid vehicles, with models like Rolls-Royce Spectre and Jaguar Type 01 featuring up to 23-inch diameters.
Pirelli & Cie SpA is bringing its Pirelli P Zero to the Goodwood Festival of Speed.
"Since 2023, the P Zero family has undergone a complete renewal, with the new generation making its debut at the Goodwood Festival of Speed to then become original equipment on many newly launched vehicles," say Pirelli officials.
"Among the highlights of the 2026 edition is the new Ferrari Luce, for which Pirelli has developed a bespoke P Zero E: the tire that combines high performance with more than 55% bio-based and recycled materials, together with low rolling resistance, in a record-setting 24-inch size.
"Representing the sportiest end of the range is the P Zero Trofeo RS, fitted on the Bentley Supersports, Porsche Taycan Turbo GT with Manthey Kit and BMW M2 with M Performance Track Kit.
"Also equipped with Pirelli’s semi-slick tire is the Pagani Utopia Roadster, the first car to adopt Cyber Tyre, Pirelli’s technology that enables tires to communicate directly with the vehicle’s electronic systems through integrated sensors.
"In the luxury and comfort segment, the Rolls-Royce Spectre and Jaguar Type 01 are fitted with P Zero Elect tires, developed specifically for electric and plug-in hybrid vehicles. Both models also feature large-diameter tires of up to 23 inches," add Pirelli officials.