Sailun Tire USA has named Jared Lynch senior vice president of sales for its Vogue Tyre business.

In his new role, Lynch will lead the Vogue's North American sales strategy "and work closely with cross-functional teams to support customer growth initiatives, product launches and business development efforts," according to Sailun officials.

"Lynch brings more than 15 years of experience in the tire and automotive aftermarket industries."

Most recently, he served as vice president of sales for Sailun Tire USA, where he was responsible for leading sales initiatives and managing key customer relationships.

"Throughout his career, he has held leadership positions spanning national accounts, strategic partnerships and business development."

"Jared has demonstrated a strong ability to build relationships, develop teams and align cross-functional efforts around the needs of our customers," says Greg Hathcock, chief operating officer of Vogue Tyre & Rubber Co.

"His industry experience, customer focus and collaborative leadership style make him an excellent fit for Vogue as we continue to invest in the future of the brand and position the company for long-term growth."