Continental, General Tire Brands Support Mustang Week

Continental Tire the Americas LLC, along with the General Tire brand, is supporting Mustang Week Charlotte 2026 through events that highlight automotive enthusiasts and showcase its performance tire portfolios.

Key Highlights

  • Continental and the General Tire brand are supporting Mustang Week Charlotte 2026 through a variety of events, product showcases and giveaways.
  • Attendees can explore Continental's performance tires like ExtremeContact Force, Sport 02 and DWS06 Plus along with General Tire's performance products.
  • Continental's Mustang Crew will connect popular automotive creators with everyday enthusiasts at Charlotte Motor Speedway.

Continental Tire the Americas LLC, along with the General Tire brand, is supporting Mustang Week Charlotte 2026 through events that highlight automotive enthusiasts and showcase its performance tire portfolios.

As part of Mustang Week, Continental is introducing its Continental Mustang Crew, "a group of respected automotive creators, builders and enthusiasts who embody the passion and culture that make the Mustang community so special."

The Continental Mustang Crew includes:

  • Jason Fenske (Engineering Explained)
  • Ben Thorn (Gears and Gasoline)
  • Jakub Wrobel (The Straight Pipes)
  • Dario Girnus
  • Sami Luppacchino
  • Joe Deladvitch

The crew will participate in Mustang Week's Track Day activities at Charlotte Motor Speedway on Thursday, showcasing the performance capabilities of their vehicles and connecting with fellow enthusiasts, say Continental officials. On Friday and Saturday, their Mustangs will be displayed in the Continental exhibit area during the event's car show activities at zMAX Dragway.

"For years, Continental has been proud to support Mustang enthusiasts with tires that deliver the performance, confidence and driving enjoyment they expect from their vehicles," says Brian Beierwaltes, head of marketing for US PLT. "This year, we wanted to focus on the people who make the community so special. The Continental Mustang Crew represents the passion, creativity and enthusiasm that continue to drive Mustang culture forward, and we're excited to help bring enthusiasts together during Mustang Week."

Visitors to the Continental booth can explore some of the brand's most popular enthusiast-focused tire offerings, including the ExtremeContact Force, ExtremeContact Sport 02 and ExtremeContact DWS06 Plus.

Attendees will also have an opportunity to enter for a chance to win a set of Continental tires during the event.

Showcasing the General Tire brand

Continental will also highlight the General Tire brand for Mustang Week as an official sponsor of this year's AutoCross competition and a featured exhibitor throughout the event.  

As the official sponsor of the Mustang Week AutoCross, General Tire is supporting an opportunity for enthusiasts to test their abilities on a closed-course track.

"General Tire will host an interactive booth where attendees can speak directly with the brand's product management team about tire technology, performance applications and selecting the right tires for their Mustang," say company officials. "The booth will also feature General Tire merchandise giveaways, including branded hats while supplies last."

General Tire is also offering attendees the chance to win a free set of tires, showcasing the brand's portfolio of performance tires.  

Mustang Week attracts thousands of Mustang owners and fans from across the United States, featuring vehicle displays, performance competitions, cruises and vendor exhibits celebrating America's iconic pony car.

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