Nokian Tyres Inc. has launched its 2026 Virtual Green Tire Giveaway, an annual campaign built around the company's partnerships with leading mountain resorts across the U.S. and Canada. 

Now through November 22, the campaign challenges participants to follow clues shared through Nokian Tyres’ social media channels and participating mountain resort partners to locate a virtual green tire hidden on an interactive map, say Nokian officials.

"Through an interactive digital scavenger hunt, participants can compete for weekly tire prizes and a grand-prize mountain getaway. Since its debut in 2023, the program has continued to connect drivers with winter destinations, resort partners and the Nokian Tyres brand."

Throughout the campaign, Nokian Tyres will reveal a new resort destination and set of clues each week. Weekly winners will receive a free set of Nokian Tyres tires, and runners-up will win resort lift ticket vouchers. On November 23, one grand prize winner will be randomly selected to receive a three-night mountain getaway.

"Our resort partnerships help us connect with consumers who embrace winter and seek adventure," says Hans Dyhrman, director of marketing, Nokian Tyres. “The Virtual Green Tire Giveaway is an engaging way for Nokian Tyres to reach drivers as they prepare for the winter season, while highlighting the confidence and peace of mind our tires provide."

More information on the giveaway can be found on Nokian Tyres North America's  Facebook and Instagram channels, and complete participation details can be found at www.nokiantyres.com/gtg.