Toyo Tire U.S.A. Corp. will showcase 27 world-debut vehicles in its Treadpass area during the 2026 SEMA Show.

"Located between the Central and South Halls of the Las Vegas Convention Center, Treadpass collaborates with builders and their unique vehicles to create an immersive experience for SEMA attendees," say Toyo officials.

"From a race-inspired 1979 Porsche 935 with a 637-horsepower electric powertrain to a 2027 Rolls-Royce Cullinan featuring a custom body kit making its North American debut, Treadpass once again offers something for every car enthusiast with its wide-ranging lineup of showstopping vehicles.

"For the second consecutive year, the Toyo Tires website will showcase build highlights for all the vehicles displayed at Treadpass, complete with key details such as year, make and model, wheel and tire package and other build highlights.

In addition, in collaboration with Time Capsule, a B2B miniature-merchandise company specializing in highly detailed diecast models, a life-size die-cast toy box will be on display at Treadpass.

"Attendees will enjoy a unique viewing experience featuring a 2014 Scion FRS (Toyota GT86) designed and built by Daniel Song of DRVNmind. This year’s build features the very first Neo86 conversion widebody kit outside of the demo car built in Japan last year. The Neo86 transforms the Scion FRS with styling cues inspired by the legendary AE86, paying homage to the famous U.S.-built AE86 known as 'Run Free.'

"Additional build features include a Beams 3SGE swap with full ITB's from Panic Made and custom high-rise headers from Dream Maker Goods. The wheel and tire package includes Rays TE37V 18x10 wheels finished in Dash White and Toyo Proxes Sport R tires" in size 255/35/18..

“Over the years, Treadpass has been an incredible way for us to collaborate with top builders and create a one-of-a-kind experience at the SEMA Show,” says Stan Chen, deputy director, consumer marketing, Toyo.

“We are thrilled to bring the activation back for its 13th year and deliver another unforgettable experience for attendees, while showcasing the largest culmination of world-debut cars at this year’s show.”

Toyo also will continue its collaboration with Leen Customs, returning the limited-edition pins at this year’s SEMA Show. Ten pins will be created for some of the Toyo Treadpass display vehicles, which will be distributed at designated times during the show. An exclusive 11th pin will also be available during the Artist’s Meet session with Leen Customs founder Hansel Echeverria on Wednesday, Nov. 4 from 12 p.m.-1p.m.  

The 2026 SEMA Show will take place Nov. 3-6 at the Las Vegas Convention Center.