SEMA Show: Maxxis to Launch RAZR RT in 2027

Maxxis is showcasing its upcoming RAZR RT rugged-terrain tire at SEMA, with a focus on off-road durability and reduced highway noise.

Key Highlights

  • Maxxis Tire is showcasing its RAZR RT rugged-terrain tire at the 2026 SEMA Show ahead of its planned 2027 launch.
  • Designed for light trucks and SUVs, the RAZR RT combines aggressive off-road traction with noise-reducing technology for everyday driving.
  • The RAZR RT will offer 16- through 22-inch wheel fitments, with sizes under development including LT applications and flotation sizes up to 37 inches.
  • Maxxis is also displaying its upcoming RAZR ATHD all-terrain tire, designed for heavy-duty trucks and vans.
  • SEMA attendees can visit Maxxis at booth 41086 in South Hall Lower or booth 82002 in the Silver Lot.

Maxxis Tire is showcasing its RAZR RT rugged-terrain tire at the 2026 SEMA Show in Las Vegas, ahead of its planned launch in 2027.

The company is exhibiting in booth 41086 in the South Hall's lower level and booth 82002 in the Silver Lot.

Designed for light trucks and SUVs, the RAZR RT combines aggressive off-road traction with noise-reducing technology intended to provide a quieter, more comfortable ride during everyday driving.

The tire features a new computer-aided tread design that Maxxis says improves off-road performance and provides more aggressive styling than its existing RAZR AT, while maintaining similar levels of tread pattern noise.

Cross-plane circumferential grooves are designed to improve mud and gravel evacuation, while chamfered tread blocks and an alternating tread block arrangement help disperse sound energy and reduce unwanted noise.

Additional grooves are designed to channel water away from the contact patch to improve wet-road traction.

The RAZR RT also incorporates bead-to-bead three-ply construction with Maxxis' double-cord technology to improve casing strength and puncture resistance. Double-layer nylon reinforcement adds structural stability, while axe-shaped sidewall blocks provide additional traction and protection in off-road conditions.

A high-modulus apex rubber compound and reinforced bead package are designed to reduce heat generation and improve durability.

Maxxis lists sizes under development for 16- through 22-inch wheels, including LT fitments and flotation sizes up to 37 inches.

The company has not specified which sizes will be available at launch.

Maxxis is also displaying the RAZR ATHD, an upcoming all-terrain tire designed for heavy-duty trucks and vans. The tire features reinforced three-ply construction, an upgraded Armor 2.0 sidewall design and tread elements engineered for traction in snow, slush and off-road conditions. The RAZR ATHD remains in development, with availability details to be announced.

For more information about Maxxis' RAZR line, visit www.maxxis.com/us/tires/autolt/razr.

About the Author

Sara Welch

Sara Welch

Managing Editor

Sara Welch is Modern Tire Dealer's managing editor. She is an award-winning journalist who covered agriculture in Ohio, Pennsylvania and West Virginia for 10 years and sports for five years before coming to MTD. She can be reached at [email protected].

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