Sailun Group Co. Ltd. has formed Sailun Tire Americas (STA), its dedicated North American division. The unit "represents the company’s growth and focus of its sales and marketing efforts on North American-specific brands, products and services, while also expanding its ongoing commitment to advanced design, engineering and testing in both the United States and Canada," say Sailun officials.
"Sailun Tire Americas is made up of passionate lifelong North American tire experts who have worked in all facets of the tire industry in the United States and Canada, bringing a wealth of knowledge and expertise to the STA family of brands."
“The formation of Sailun Tire Americas allows our North American team of experts to work closely with our customers on the design, development and marketing of our multiple tire brands for passenger cars, trucks and SUVs, as well as commercial and fleet vehicle applications," says Ron Dolan, executive vice president of sales and marketing, Sailun Tire Americas.
The company's brands include Sailun, Blackhawk, RoadX and Rovelo.
Mark Pereira, director of marketing at Sailun Tire Americas, says "this represents the next big step for Sailun Tire Americas. Our products speak for themselves and offer incredible performance at a fraction of the price of other major tire brands in the market. Today’s drivers are looking for less costly alternatives that still deliver big on quality you can count on."