Sports Car Championship Canada Picks Michelin

April 6, 2021

The new Sports Car Championship Canada series has named Michelin its official tire. The news comes as Michelin expands its motorsports presence in North America.

The partnership "emphasizes the importance of the Canadian market to Michelin and allows the brand to have a meaningful part of the growing motorsports events in Canada," according to Michelin officials.

“Becoming the official tire of Sports Car Championship racing in Canada demonstrates Michelin’s growing North American motorsports presence,” notes Tony Ménard, director of motorsport, Michelin North America.

“With IMSA, the Porsche Carrera Cup and now the Sports Car Championship, we’re seeing more drivers and racing series taking into account the importance of tire performance.”

The 2021 Sports Car Championship Canada series will race GT4 and TCR sports cars in Ontario and Quebec, with the ambition to expand to other tracks in Canada.

“Canada has a strong motorsports heritage and is an important market for Michelin,” says Sylvaine Cuniberti, director of marketing for Michelin in Canada. “We’re pleased to add a such a significant series to our motorsports engagements in Canada.” 

The 2021 Sports Car Championship Canada series begins on May 21.