SRNA's Falken Brand Partners with Outside TV

March 22, 2021

Sumitomo Rubber North America's (SRNA) Falken brand is aiming to reach more outdoor enthusiasts as an advertising partner with Outside TV and

"For more than 35 years, Falken has become well-known for its high-performance tires designed for all types of vehicles sold throughout North America," say SRNA officials.

"Chief among them is the Wildpeak lineup, which has developed a strong following among owners of pickup trucks, SUVs, and crossovers - vehicles deemed essential by today’s outdoor enthusiasts."
In addition to advertising on Outside’s properties, Falken will gain access to multiple hours of Outside TV original content to be used on Falken Digital TV, the brand’s programming arm focused on supporting its network of tire dealers.

Falken Digital TV "brings a new level of excitement to tire shops’ showrooms, featuring content focused on motorsports, off-road racing, automotive news, and behind-the-scenes information on all of Falken’s hottest products."
“We’ll be advertising on Outside TV and Outside Online throughout 2021, plus we’ll be gaining access to dozens of hours of Outside TV original content to be used for Falken TV programming,” says Nick Fousekis, Falken’s director of advertising and promotions.

“This is an exciting way to strengthen our relationship with folks in the outdoor adventure community and increase their awareness of what Falken Tires can offer their vehicles.”
SRNA says its Falken Wildpeak A/T3W tire "combines aggressive off-road ability and rugged terrain driving, while the Wildpeak M/T handles the harshest conditions on pavement, mud, snow or rocks.

"The Wildpeak H/T02 offers a combination of superb dry handling and responsive wet braking to today’s pickup trucks, while the Wildpeak A/T Trail is built for adventure - delivering off-road capability and on-road efficiency to crossovers and SUVs."