Hankook Technology Group, the holding company of Hankook Tire & Technology, has changed its name to Hankook & Co.
The new name "embodies the company's long-term vision and will to secure a future growth engine and push harder for sustainable growth, taking into consideration strategic M&A and business expansions in years to come," according to Hankook officials.
"Under a unified brand system using the name 'Hankook' that has attained worldwide recognition, Hankook & Co. aims to leverage its affiliates' brand awareness and create synergy effect."
Hankook notes that the names of its subsidiaries, including Hankook Tire America Corp., will stay the same.
