Hankook Marks 80 Years and IDs Focus for the Future

May 11, 2021

As part of its 80th anniversary, Hankook & Company Co. Ltd. has identified its long-term business strategy through a new business portfolio, which covers everything from smart energy, rising technology and its core business: tires.

The STREAM portfolio represents these areas of focus:

Smart Energy - the likes of renewable energy and eco-friendly batteries;

Tire - the company's core business;

Rising tech - which is to be adapted to diversify the business portfolio;


Automation - which includes efficiency through advanced technology such as robotics; and


Hankook also renewed its commitment to increase competitiveness and gain stronger leadership in the company’s core businesses.

Hankook & Company, which launched as an operating holding company for Hankook Tire & Technology Co. Ltd. in April, says it is "actively looking for investment and M&A opportunities in the ‘S.T.R.E.A.M.’ sector through strengthening workforce for securing new growth engine."

The company also adopted a new slogan "Hankook Creates the Future STREAM." The company says it plans to expand its business portfolio in the future as technology continues to change.

Hankook was founded in 1941 as the first tiremaker in South Korea. In 2012 the company was split into two entities, resulting in the creation of its holding company. Earlier this year Hankook & Company merged with the energy solution affiliate Hankook AtlasBX as a way "to strengthen its core competencies for rising future industries and solutions."

Hankook supplies original equipment tires for 320 car models from 46 automotive brands around the world.