Point S Celebrates 50 Years Around the Globe

April 7, 2021

Point S is celebrating 50 years in 2021, and since taking its first international steps in 1989, the brand has spread to 46 countries on four continents with more than 5,600 points of sale around the globe.

Even amid a worldwide pandemic, the brand grew in 2020, adding 200 new points of sale throughout the world and opening in three new markets: Ukraine, Senegal and Cameroon.

Growth in North America and Asia offset declines in Europe, and the worldwide tire dealers rang up more than 3.5 billion euros in sales.

Members will celebrate with the fifth annual International Challenge, an incentive program that rewards members' loyalty for purchases of both passenger and commercial tires. Additionally, Point S has sent its members vouchers to purchase equipment and accessories from its partner suppliers.

Fabien Bouquet, International CEO of Point S, says, "Our international news for this year, the 50th anniversary of our brand, promises to be rich in new developments, marketing and commercial activities to support our members and customers during this particularly complex time and in the context of the COVID pandemic that we are experiencing. Our independence, a guarantee of our flexibility and responsiveness, has enabled us to adapt quickly to the current crisis. It means that we have been able to work on the changing scenarios of our market, which are sure to accelerate in the years to come. The growth and innovation opportunities of our network remain significant for the coming decades, bearing in mind our primary mission of supporting the profitability of our members."