Nokian Searches for the Worst Roads in North America

March 17, 2021

Nokian Tyres Inc. is asking drivers to vote on which city has the worst roads in North America. It's part of a new consumer campaign aimed at illustrating the dangers of potholes – and highlighting the tiremaker's Aramid technology.

A March report from the American Society of Civil Engineers found 43% of roads in the U.S. are in poor or mediocre condition; and they cost drivers more than $130 billion each year in repairs and other expenses.

Drivers are invited to visit Nokian on Facebook or Instagram to vote for their roads in a pothole bracket. Eight cities will face off on the first round, and drivers based in other cities can make their cases at That page also has safety and tire information for drivers.

U.S.-based entrants on the pothole website will be eligible to win a set of Nokian One tires, which come with a Pothole Protection warranty, or a set of the Nokian Tyres One HT, a light truck and SUV tire with Aramid embedded beneath the tire’s tread for ultimate puncture resistance. The pothole campaign continues through April 9.