Balkrishna Industries Ltd. (BKT) and one of its Canadian distribution partners, OK Tire, will be the named sponsors of Curling Canada's 2021 men's championship.
BKT renewed its sponsorship agreement with Curling Canada, and the tiremaker and OK Tire names will be visible in television spots, signs around the rink, on the scoreboard, on the ice sheet and on the players' jerseys.
The sponsorship also includes their brand names on merchandising items for the championship, which wil be named the 2021 BKT Tires and OK Tire World Men's Curling Championship. The event will be held April 3-11 in Calgary.
