Yokohama Pushes Education During Tire Safety Week

Aug. 27, 2020
Yokohama Tire Corp. will release seven educational videos in conjunction with The U.S. Tire Manufacturers Association’s (USTMA) annual Tire Safety Week, Aug. 31-Sept. 6.

Each day Yokohama will release a consumer-focused video on its social media channels. They'll feature members of Yokohama's race team and will be much like this video.

Here's the lineup:

-- The Basics on Tire Changing with pro UTV drivers Wayne Matlock and Kristen Matlock

-- Why Tires Matter with pro skateboarder Lyn-z Pastrana

-- What is TPMS with action star/racer Travis Pastrana

-- How to Check Tire Pressure with off-road racer Justin Lofton

-- Checking Tread Depth with pro skateboarder Beaver Fleming

-- Tire Rotation with overlander and author Dan Grec

-- What the Three-Peak Mountain Snow Flake Means with Spartan world champion and obstacle racer Robert Killian

“National Tire Safety Week is an important, consumer-driven initiative,” said Alan Holtschneider, Yokohama’s director of marketing.  “Its goal – like Yokohama’s – is to help consumers learn more about tires, including essential steps for proper tire care and maintenance. These are the things that are covered in our video series.”

“As we continue to navigate a new world impacted by the COVID-19 pandemic, tire manufacturers such as Yokohama continue to create the smartest and most sustainable technologies that put the safest tires on the road,” said Anne Forristall Luke, CEO and president of USTMA. “National Tire Safety week is an initiative that educates drivers about the critical role they play in maintaining tire safety and ensures they have the information they need to successfully prioritize safety on the road.”