The North American International Auto Show (NAIAS) is undergoing a makeover, and in 2020 will move from January to June.
The show, in its 31st year, will use the more seasonal, mid-year weather in Detroit to expand the event's footprint outdoors. Organizers say it will "provide new avenues to showcase the products and technologies on display." That could include ride and drives, stages for autonomous and automated driving and off-road challenges.
"Our show is undergoing its most significant transformation in the last three decades," says Rod Alberts, executive director of NAIAS. "Detroit will continue to be a global stage for some of the world's most significant and iconic vehicle reveals and host an unparalleled international audience of media and key industry influencers."
"Our ultimate goal is to provide an experience and opportunity for participating companies and attendees, that only Detroit can offer," said Doug North, Detroit Auto Dealers Association (DADA) president. "June will allow us to better showcase the automotive leadership, development and heritage our great city and region holds."
The January 2018 event attracted well over 750,000 people.
Michelin North America Inc. is a premier sponsor of the NAIAS.
For more information, visit www.naias.com.
