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Yokohama’s green tire exhibit opens in Boston

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Yokohama’s green tire exhibit opens in Boston

Yokohama Tire Corp.’s eco-tire technology is now officially on display at the Museum of Science, Boston. The two-year exhibit showcases Yokohama’s BluEarth-1,  the company’s latest orange oil-infused passenger car tire, as well as the ultra-thin AIRTEX Advanced Liner, which helps consumers cut fuel costs by keeping their tires properly inflated.

“Yokohama is the first – and only – tire manufacturer in the world to employ orange oil technology,” said Yasushi Tanaka, Yokohama president and CEO. “It’s very rewarding to see it highlighted in a leading educational and cultural institution like the Museum of Science, Boston. The exhibit validates our commitment to advanced technologies that will protect earth.”

The “Making a Greener Tire” interactive display, in the museum’s Transportation, Renewable Energy and Nanotechnology area, utilizes tactile, visual and video elements to explain BluEarth-1’s technology. The tire’s technology combines oil extracted from orange peels with fine silica and a blend polymer to form a nano-blend compound. This BluEarth-first technology, initially utilized in Yokohama’s dB Super E-spec tire, eliminates a significant amount of the petroleum-based products normally used in tire manufacturing.

The company first announced the exhibit in August. For more information visit www.yokohamatire.com.

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