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ASA hires VP of sales and marketing

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ASA Tire Systems has appointed Darrell Daniels to vice president of sales and marketing.

Daniels has extensive sales experience, including 20 years in a "director/vice president role" running large sales organizations, according to ASA. Most recently, Darrell spent close to 10 years at AutoPart International Inc., where he was responsible for a $28 million dollar sales budget for its wholesale division.

Ken Halle, ASA president, says Daniels has a "depth of industry knowledge and ability to understand how to solve complex customer problems."

"This is an exceptional opportunity for me to leverage my experience in automotive aftermarket sales to build ASA’s market share, and take relationship marketing strategies to the next level," says Daniels. "I am committed to identifying growth opportunities, building awareness of the ASA brand, and helping the company achieve its revenue objectives."

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