When it comes to trade shows, the SEMA Show and AAPEX are considered by many to be the center of the tire and automotive universe.
Attendees are invited in to a booth to experience a brand firsthand, from one-on-one interaction with the exhibitor’s products to face-to-face conversations with their people. Here’s a look at how exhibitors combine creativity and technology to carve out a memorable space on the crowded show floor. ?