3 Editors, 3 Takes: A Complete Brand Experience in a (Relatively) Small Space
When it comes to trade shows, the SEMA Show and AAPEX are considered by many to be the center of the tire and automotive universe.
Attendees are invited in to a booth to experience a brand firsthand, from one-on-one interaction with the exhibitor’s products to face-to-face conversations with their people. Here’s a look at how exhibitors combine creativity and technology to carve out a memorable space on the crowded show floor. ■