SEMA Show: Toyo Treadpass Highlights Unique Vehicles
Toyo Tire U.S.A. Corp.'s Treadpass area returns to this week's SEMA Show and features 28 unique vehicles.
"From a custom-built 2008 Lamborghini Murcielago LP 640 to a twin-turbo 1988 Ford Bronco, the display highlights a diverse mix of vehicles designed to appeal to every car enthusiast," say Toyo officials. "New for 2025, the Toyo Tires website will showcase build highlights for all the vehicles displayed at the Treadpass, complete with details such as year, make and model, wheel and tire set-up and other custom vehicle modifications.
"In collaboration with Time Capsule, a B2B miniature-merchandise company specializing in highly detailed diecast models, a life-size die-cast toy box will be on display at Treadpass. Attendees will enjoy a unique viewing experience featuring a 1982 Porsche twin turbo Kremer K3 935, built by Bisimoto Engineering. Time Capsule is renowned for their authenticity and precision in capturing and celebrating a vehicle’s story, achievements, and innovations as a moment in time. The custom-built Porsche boasts a range of upgrades, riding on Brixton forged centerlock TR17 Circuit+ wheels and wrapped in Toyo Proxes® RTM 275/40ZR17 front and 345/30ZR19 rear tires."
"Treadpass is a celebration of creativity and passion in the automotive world, and we are thrilled for its return this year, marking our 12th anniversary,” said Stan Chen, senior manager, events, sponsorships and motorsports, Toyo Tire U.S.A. Corp. “We are proud to continue creating a space that showcases amazing builders and delivers a remarkable destination for attendees year after year.”
Toyo also continues its "popular collaboration with Leen Customs, returning the limited-edition pins at this year’s SEMA show," say Toyo officials. "Ten pins will be created for some of the Toyo Treadpass display vehicles, which will be distributed at designated times during the show. An exclusive 11th pin will also be available during the “Artist’s Meet” with Leen Customs founder, Hansel Echeverria, on Wednesday, Nov. 5 from 12pm-1pm."
In addition, for the second consecutive year, Toyo partnering with Zynga’s NaturalMotion studio, the developers behind the popular mobile racing game CSR Racing 2 (CSR2). "Fans can vote for their favorite Toyo Tires Treadpass vehicle and the winning build will come to life inside the CSR2 game."
The 2025 SEMA Show takes place Nov. 4-7 at the Las Vegas Convention Center. Treadpass is located between the South and Central Halls of the Convention Center.