Goodyear Tire & Rubber Co. has resolved to make 2016 a 'good year' for consumers across the United States with the launch of a 10-day social media sweepstakes from the company's Twitter handle.
Fans following @Goodyear on Twitter and engaging with the #Goodyear hashtag have the chance to win a range of prizes, from free tires and Goodyear Blimp rides to the grand prize of a new 2016 high performance vehicle.
"As the title sponsor of the College Football Playoff Semifinal at the Goodyear Cotton Bowl Classic on New Year's Eve, we felt it was the perfect time to celebrate the New Year with consumers across the country," says Seth Klugherz, director of Goodyear brand marketing. "Leveraging our new social channel, we'll engage directly with Goodyear's followers to help make 2016 a 'good year' for them."
The sweepstakes also extends in the 'New Year's Six' College Football Playoff bowl game markets, which include Los Angeles, Miami, Dallas, Phoenix, Atlanta and New Orleans. In each city, fans will have the chance to win a pair of tickets to their respective game by being first to find the location of a Goodyear ambassador in a scavenger hunt-like sprint. The specific location will be revealed as the promotion goes live in each market.
Consumers can learn more about the promotion, which runs through Jan. 4, 2016, by following @Goodyear on Twitter at www.twitter.com/Goodyear. Full sweepstakes rules are available at www.bit.ly/gy-ntlswps.
For more information about Goodyear and its products, go to www.goodyear.com.
