Nexen Tire Corp. has announced a sponsorship agreement with the Manchester City Football Club (FC) to help raise global awareness of its brand through sports marketing.
"We are very pleased to serve as the Official Tire of Manchester City FC, one of the best soccer clubs in Europe. Manchester City FC is the perfect partner for Nexen Tire, considering its position in the league as one of the top-class football clubs with their decisive investment in and recruitment of top stars," says Ho-Chan Kang, president of Nexen Tire.
"This will provide us a great opportunity to let customers around the world know about Nexen Tire through the partnership with Manchester City FC, which has numerous fans across all continents. We will strengthen our brand power through continuous sports marketing."
Nexen says the partnership underpins its rapid expansion into the global market by establishing a strong foothold in the European and global market through active communications with customers. Football fans from Europe and around the world will be able to see Nexen Tire's logo on digital boards whenever the Manchester City team plays at the Etihad Stadium. In addition, the company plans to execute various marketing activities by using players' portrait rights and sponsorship management.
"This will provide us a great opportunity to let customers around the world know about Nexen Tire through the partnership with Manchester City FC, which has numerous fans across all continents. We will strengthen our brand power through continuous sports marketing."
"We are very happy to welcome Nexen Tire as our newest global partner and to welcome President Kang to our home in Manchester. We have millions of followers in South Korea and we will be able to provide them with more engaging experiences. Nexen is not only a well-established South Korean brand, but has a strong ambition to grow globally like we do. This partnership builds a strategic relationship that will enable us both to meet our objectives," says Ferran Soriano, chief executive of Manchester City FC.
Nexen Tire provides original equipment tires to global car makers, including Volkswagen, Fiat, Renault-Daimler and others, and has been strengthening its global presence with a focus on the European market. Starting in late 2015, the company will begin the construction of a new tire manufacturing plant in the Czech Republic.
For more information, visit www.nexentire.com.
