Dayco Products LLC has won a President’s Award for Catalog Excellence from the National Catalog Managers Association (NCMA). The company received silver in the mobile app category for its VIN scanning parts look-up smartphone app.
“When we first developed the app, our focus was on our customers and being able to identify the easiest way to provide them with the information they need,” says Sherry Mathis, manager of sales and marketing technology for Dayco. “With the creation of the first-ever VIN scanning parts look-up tool in the industry, we feel as if we have succeeded.”
Catalog Excellence Award winners are recognized for the best examples of printed and electronic cataloging in the auto care industry. Both web and mobile applications are evaluated on criteria such as design, navigation, use of technology, innovation, interactivity and quality of content, according to NCMA.
Developed in 2012, the Dayco VIN scanning parts look-up app gives professional technicians and do-it-yourselfers instant access to a complete list of Dayco parts, routings and installation instructions that match a vehicle’s year, make and model by scanning the VIN barcode under the windshield or in the door jamb of the vehicle, by entering the vehicle’s license plate digits and the state of the license plate or by speaking the VIN or license plate into the microphone within the phone.
After finding the needed part or parts, app-users also have access to part specifications, routing instructions and step-by-step installation videos. With a ‘Where to Buy’ feature, the app gives users the ability to find the closest parts store selling Dayco’s products, with store contact information and directions to the store location via a map search through the use of GPS.
In 2013, Dayco received a gold president’s award for catalog excellence in the mobile web category for the Dayco app, followed by a silver award in the mobile app category in 2014.
Visit www.daycoapp.com to download the Dayco app and view a demonstration video of the app in use. The free app is also available in the Apple App Store and for Android systems in the Google Play Store.
Dayco researches, designs, manufactures and distributs a broad range of belts, tensioners, dampers, pulleys, hose and hydraulics equipment for the automotive, industrial and aftermarket end-markets.
