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Federal-Mogul explains why ‘Parts Matter’

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Federal-Mogul explains why ‘Parts Matter’

Federal-Mogul Motorparts has launched a digital advertising and social media campaign to deliver a quality, safety and performance message about replacement automotive parts.

The company says the “Parts Matter” campaign will combine powerful imagery, safety and service reminders, special offers and user generated content to demonstrate why choosing high-quality replacement parts from a trusted source is always the best choice.

“‘Parts Matter’ reduces an often complex buying experience to a powerfully simple, fact-based message that will resonate with professional technicians and vehicle owners,” says Jessica Wynn, global director, digital marketing and strategy, Federal-Mogul Motorparts.

“When it comes to choosing any replacement product, whether a brake pad, control arm, wiper blade, spark plug, headlamp or head gasket, that choice can ultimately affect the vehicle’s safety, performance and reliability. Parts matter because the wrong choice can have serious consequences.”

The digital campaign debuts this week in a wide range of automotive trade and consumer-targeted digital media, including, a free online resource for consumers. The campaign will include social media elements through which consumers and repair professionals will be encouraged to share their own examples through photos, videos and stories of why “parts matter.”

The multi-faceted digital campaign will be integrated with other trade and consumer advertising, editorial and additional marketing activities in support of Federal-Mogul Motorparts’ broad portfolio of premium brands and products, including Anco wiper blades; Champion spark plugs, wipers and filters; Fel-Pro gaskets; Moog steering and suspension parts; National seals; Wagner brake products; and Wagner lighting.

The campaign was developed in partnership with global digital marketing agency iCrossing.

In addition to the “Parts Matter” digital campaign, Federal-Mogul Motorparts recently introduced a “Tech First” initiative comprising on-site, on-line and telephone-based technical training and product support available at no charge to technicians, repair shop owners and parts professionals.

Federal-Mogul Motorparts is a division of Federal-Mogul Holdings Corp. Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Mich. The company employs nearly 50,000 in 34 countries. For more information, visit

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