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One tool boosts sales and efficiency at Direct Tire

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At Direct Tire & Auto Service, owner Barry Steinberg has found a way to improve efficiency by 15 to 20%, increase sales and empower customers to make decisions on repair work. Want to know his secret?

Video.

Steinberg’s store in Watertown, Mass. Is the first tire shop in the country to subscribe to Quik Video LLC. Using an iPod, Steinberg’s technicians take videos of cars to show customers what repairs, if any, are needed. Then the video is sent to the customer – by text or e-mail – and the customer is invited to call the store, or the customer can ask the store to contact them.

On the back end, a dashboard allows Direct Tire & Auto Service to monitor when a customer watches the video, how many times it’s watched, and if it’s sent to anyone else.

Steinberg says nine out of 10 times the customer agrees to the recommended repair after viewing the video. Learn more about the video service and read the article online, or find it on page 66 of Modern Tire Dealer’s January issue.

View one of Direct Tire & Auto Service’s videos here.

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