Yokohama kicks off 'Home Team Pride'
Yokohama Tire Corp. has kicked off its “Home Team Pride” consumer promotion featuring the National Football League’s (NFL) Chicago Bears, New England Patriots and, for the first time, the Indianapolis Colts. The promotion runs through Oct. 13.
The promotion consists of Colts and Patriots fans receiving a $100 gift card when purchasing a set of four Yokohama tires from participating dealers. The gift card can be used at the Colts Pro Shop at Lucas Oil Stadium or at the Patriots ProShop at Gillette Stadium.
For Bears fans, the promotion includes a free, exclusive blue version of the popular Bears ‘Kick Off’ hoodie with the purchase of four Yokohama tires from participating dealers.
“These teams have some of the largest and most passionate fan bases in the NFL,” says Andrew Briggs, Yokohama director, marketing and product planning. “Plus, they are in strong markets for our dealers – a good reason the ‘Home Team Pride’ promotion is expected to generate excellent foot traffic to our local dealers.”
For details on Yokohama’s sports sponsorships, see "Yokohama adds Colts to NFL sponsorships."