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TIA sets sessions for 2013 Global Tire Expo

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The Tire Industry Association (TIA) has announced the educational sessions for the Global Tire Expo – Powered by TIA at the SEMA Show Nov. 5-8, 2013, at the Las Vegas (Nev.) Convention Center.

The tentative schedule is as follows:

Tuesday, November 5, 2013

Understanding and Managing the Risks of Servicing TPMS

Speakers:  Representatives from Dill Air Controls, ATEQ Corporation, Bartec USA, OTC/SPX, Continental, Schrader International, Group 31, Alligator, Pacific, TRW, Myers Tire Supply, Revolution Supply, Orange Electronic, Standard Motor Products, Tire Industry Association

We have assembled a panel of industry experts to guide attendees through the world of TPMS and how it relates to their everyday operation.

Shoulder Repairs in the Field

Speaker: Kevin Rohlwing, TIA senior vice president of training

The Reinforced Shoulder Repair (RSR) uses the same basic procedures for regular puncture repairs, but there are some differences related to repair unit selection and placement. This seminar will introduce the concept of the RSR and explain the parameters for properly installing these repairs in the field.

Successful Tire Dealers Share Their Secrets

Speakers: TBA

Wednesday, November 6, 2013

TPMS Troubleshooting

Speakers:  Sean MacKinnon, TIA director of automotive training development and Matt White, TIA director of automotive service, other industry experts TBA

TIA's Matthew White and Sean MacKinnon will be joined by several industry representatives to cover the TPMS problems and fixes of the past year, as well as what's in store for the future of TPMS service.

Monitoring Tire Pressure on Trucks

Speaker: Kevin Rohlwing, TIA senior vice president of training

Fleets are turning to TPMS technology. This seminar will cover the most popular systems, describe how they operate, and outline the specific service procedures for each system.

Understanding Tire Buyers in the Information Age

Speaker: Kevin Rohlwing, TIA senior vice president of training

This seminar will update attendees on the status of the new tire labeling and TPMS regulations and will also look at several studies to help provide insight into the decision-making process for different types of consumers.

Thursday, November 7, 2013

Understanding the Patient Protection and Affordable Care Act (PPACA)

Speaker: Roy Littlefield, TIA executive vice president

Dr. Roy Littlefield has been representing the tire industry on Capitol Hill for more than 30 years, and he will provide attendees with an overview of the health care reform legislation, what it means for the tire industry, and how dealers can comply with the completely new set of regulations.

For additional details about the educational sessions, visit


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