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Identifix founder receives achievement award

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Bill Sauer, founder of Identifix Inc., recently was honored with a special Lifetime Service Award by the Alliance of Automotive Service Providers, Minnesota (AASP-MN). He was presented with the award at the organization's annual meeting and convention in April.

The AASP-MN recognized Sauer, who started his vehicle diagnostics company 26 years ago, for his many years as a volunteer and supporter of the automotive community. He serves on the organization’s Education & Training Committee and is also a member of the Automotive Training Managers Council and the Automotive Service Association.

Sauer is a former board member of the Automotive Management Institute and has served on numerous tech school advisory boards, including Dunwoody Institute in Minneapolis.

“Between the experts at Identifix and his connections with others in the industry, Bill has been an invaluable resource to AASP-MN when it comes to delivering quality training to our members,” said AASP-MN Executive Director Judell Anderson during a special dedication ceremony.

“I’ve been in the auto repair business for over 50 years, half of those fixing cars,” said Sauer. “Recognizing the challenges in the industry and the increasing complexity of vehicles, my goal has always been to make it easier for technicians to do their job. AASP-MN shares that goal, which is why their recognition of my contributions is such an honor.”

Although semi-retired, Sauer continues as an important voice in the direction of Identifix by using contact with many shop owners and industry professionals with whom he has built relationships to collect recommendations on enhancements to Direct-Hit and the Identifix Repair Hotline.

For more information on Identifix, visit You also can follow the company on Facebook ( and Twitter (

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