Yokohama seeks help for digital footprint
Yokohama Tire Corp. (YTC) has hired one of Southern California’s fastest growing companies, INK, as its digital marketing agency of record.
The Irvine, California-based agency specializes in integrated website, social media and emerging technologies. According to Fred Koplin, Yokohama's director of marketing communications, INK will “augment YTC’s overall corporate digital strategy, which is aimed at enhancing customer engagement with the Yokohama brand.”
Koplin said Yokohama is focused on ever elevating its digital marketing. “We’ve been continually advancing on our digital initiatives, from a mobile-friendly website to iPad apps and online tools. Selecting INK was the logical next step.
"They’ve worked on a key project with us before and partnering with them on the rest of our digital activities will help create an even more powerful online experience for our dealers, enthusiasts and consumers in general.”
In addition to strategy, INK will be responsible for implementing tactics and business analytics.
“Our creative, account, and digital specialty teams possess extensive top-tier automotive expertise, which we will leverage to benefit Yokohama across trade and consumer channels,” says Todd Henderson, co-founder and president of INK. “We were pleased that we bested other prominent agencies in this pitch, thanks to our extensive in-house digital capabilities.”
INK joins two other agencies of record for Yokohama: PCGCampbell (Torrance, Calif.), which is responsible for all the public relations efforts of the company; and Kovel/Fuller (Culver City, Calif.), which is responsible for advertising activities across all media including print, radio and television.
For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.