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Going green? New blog looks at 'going orange'

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Lots of tire companies are "going green," but one manufacturer, Yokohama Tire Corp., is actually "going orange." MTD Managing Editor Lori Mavrigian looks at this development in the latest installment of her Lori's Listening blog on www.moderntiredealer.com.

"When I heard about Yokohama's new dB Super E-spec tire, which the company says is the world's first orange oil-infused passenger car tire comprised of 80% non-petroleum-based materials, I had to find out more about it," she writes.

Read more in From the 'track' to the 'cul-de-sac!'

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