Hankook Tire America Corp. has renewed its promotional partnership with New Jersey-based record label, Eyeball Records.
Hankook is supplying tires for Eyeball musicians' touring vehicles. Eyeball Records has a roster of 16 professional bands that embark on constant national tours.
"Over the past three years, bands from Eyeball Records have literally travelled to every corner of the United States on Hankook tires—from Tupelo to Duluth, to Seattle and Boston," say Hankook officials.
"Part of the partnership includes cross promotion between both companies, including Hankook brand exposure on the label and bands’ Web sites, Facebook and MySpace sites."
