Tire Company Solutions (TCS) Technologies reports its tire dealer websites’ online sales in August saw the highest level growth of this year compared to any month ever, recording a huge 24% jump in August and a 16% increase in July 2012.
Among the new features that can be directly attributed to the growth in online sales include a redesigned checkout process, a new tire search by category that consumers find extremely easy to navigate, a tire finder Facebook application and a mobile tire search and catalog.
TCS says these enhancements help tire dealers engage consumers in highly relevant, interactive websites across digital, social, mobile and traditional marketing channels. TCS says its strong initiative to engage consumers to do more than research online has helped its dealers strengthen opportunities to capture the sale and realize a 24% growth in online sales.
“The increase in visits to our sites is due to both our search engine optimization strategies which place our sites at the top of results for the keywords which converting consumers are using as well as it is clearly being driven by a change in consumers’ shopping behavior and how and when they engage with brands,” says Marek Cerny, TCS director of Retail Web Applications.
“Posting prices online and actually selling tires through your website is going to continue to become more and more mainstream within the tire industry.” says Barry Reese president of TCS. “Those that get on board, or at least build sites with that end functionality in mind for the future, will reap the long-term revenue benefits of staying ahead of the competition.
