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Direct-Hit is a big hit with technicians

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Identifix Inc.'s online tool, Direct-Hit, recently reached three significant milestones.

The award-winning repair shop tool has:

1. exceeded 35,000 subscribers.

2.  reached 15 million vehicle look-ups per year.

These numbers are up from 25,000 subscribers and 12 million look-ups, respectively, in 2010.

In addition, Identifix reports that the number of Hotline Archives has reached 525,000, which represents a 25,000 increase in the number of archives over the last six months alone.

“These new milestones are a result of technicians’ ongoing need for diagnostic and repair information and the value they see in not only what Direct-Hit delivers, but the speed at which we make it available,” says President Jeff Sweet.

“We never stop listening to our customers, whether they’re telling us what fixed the vehicle they looked up, or letting us know what we can do better. Our customers’ feedback enables us to enhance our online tool with relevant content for our current subscribers, which also helps to attract new customers that want
to be more productive.”

Direct-Hit delivers diagnostic and repair information quickly by eliminating the frustration of time-consuming factory flowcharts with short-cut tests, and
confirmed fix procedures created from over 3.8 million calls to the Identifix Repair Hotline.

Collected from more than 100,000 technicians in the field, these fixes are validated by the company’s staff of over 45 ASE Master L1 Carline Specialists. This exclusive, experience-based information contained in the Hotline Archives increases techs’ productivity and confidence in a job done right, keeping shops profitable and customers happy.

For more information about how Identifix can help your shop be more productive on every car, visit You also can follow Identifix on Facebook (

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