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SEMA exhibitors will pick the hottest vehicles

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The Specialty Equipment Market Association (SEMA) Show is recognizing the top trend-setting vehicle models at the 2012 SEMA Awards. Winners will be announced during the 2012 SEMA Show Oct. 30-Nov. 2 in Las Vegas, Nev.

Through the program, SEMA exhibitors that make products for those trend-setting vehicles will identify the vehicle platforms that they believe are best for accessorizing, and best for showcasing the industry’s coolest products.

“Each year, automakers come out with new and amazing models,” said Chris Kersting, SEMA CEO and president. “SEMA Show exhibitors invest significant resources and time in developing products for the most promising new models. The SEMA Award is a one-of-a-kind award that recognizes the vehicle models that SEMA exhibitors expect will be the major trend-setters for the year ahead.”

Show organizers will take a tally of every booth vehicle at the show to identify the most prominent vehicle models in four categories: Hottest Car; Hottest Truck; Hottest 4x4-SUV; and Hottest Sport Compact.

With each booth vehicle representing one vote, the most prominent models will be named the SEMA Award winners for the year. SEMA says the show typically includes more than 700 qualified booth vehicles.

Last year's SEMA Award hottest vehicle winners were the Chevrolet Camaro as the Hottest Car, the Ford F-Series as the Hottest Truck, the Jeep Wrangler as the Hottest 4x4-SUV, and the Fiat 500 as the Hottest Sport Compact.

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