Yokohama Tire Corp.'s 2012 National Football League "Home Team Pride" jersey promotion will kick off Sept. 15 and run through Oct. 31.
The promotion will feature four NFL teams this season: the Dallas Cowboys, Chicago Bears, Baltimore Ravens and New England Patriots.
“Football is one of the most loved sports in America and a great way to connect with fans about Yokohama products,” says Shawn Denlein, Yokohama's director of consumer product sales.
“The NFL teams we are sponsoring are perennial playoff contenders with huge, dedicated fan bases. Plus, they are in strong markets for our dealers. That is why the 'Home Team Pride' promotion always generates extra foot traffic in their stores.”
As part of the promotion, consumers will receive a free team jersey or gift card when they purchase a set of four Yokohama tires from participating retailers. Cowboys and Ravens fans will receive official replica team jerseys; Patriot fans will receive a $100 Patriots Pro Shop gift card, which can be used at www.patriotsproshop.com or at the Patriots Pro Shop at Gillette Stadium.
Bears fans will receive a replica of Pro Bowl cornerback Charles Tillman’s No. 33 jersey. This is the first season Yokohama will team up with the nine-time NFL champion Chicago Bears after signing a multi-year sponsorship agreement with them in early 2012.
While the sponsorship of each team varies, agreements generally include weekly in-game and post-game television spots; features and billboards on the weekly NFL telecast; and tickets and hospitality.
Yokohama’s 2012 sports sponsorship roster also includes partnerships with Major League Baseball’s Philadelphia Phillies, Los Angeles Angels and New York Yankees.
For more information on Yokohama’s extensive product line, visit www.yokohamatire.com. You also can connect with Yokohama by checking out these links:
