Is bad publicity better than no publicity? That is the question to be answered following the Feb. 5 Super Bowl, or, more specifically, the Bridgestone Super Bowl XLVI Halftime Show.
Bridgestone Americas Inc. spent a lot of money for the naming rights for the 2012 halftime show. Following the game, the media seems to have forgotten who sponsored it.
As you probably know by now, however, there was, shall we say, an "incident" during the halftime performance by Madonna. It involved guest singer M.I.A. and an obscene gesture.
A record number of people watched the Super Bowl this year. Did Bridgestone get enough love for its advertising dollars? Or did the company dodge a post-game bullet?
Read what Modern Tire Dealer Editor Bob Ulrich has to say in his latest blog, "Bridgestone gets the silent treatment following its Super Bowl halftime show."
And let us know what you think by leaving a comment. Was no publicity following the halftime show better than bad publicity by association?
