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Hankook eco-friendly tire earns high rating

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Hankook Tire America Corp.  reports the company’s enfren eco eco-friendly all-season performance tire has received the highest rating certified by the Korea Energy Management Corp. (KEMCO) for Energy Efficiency Grade for Tires (based on its rolling resistance) — the first-ever achievement for any tire in Korea.

The enfren eco, officially launched in the U.S. last November at the 2011 Specialty Equipment Market Association (SEMA) Show, was designed for fuel-efficient and hybrid vehicles and features a high silica rubber tread compound which lowers rolling resistance, increases wet and dry handling and helps to improve fuel economy.

It will be available in the U.S. in eight sizes: 185/65R15H, 195/60R15H, 195/65R15H, 215/60R16H, 205/55R16H, 195/55R16V, 215/45R17V and 205/65R16H by the second quarter of this year. 

“Our latest advancement, the enfren eco, further demonstrates our commitment to investing in R&D to develop quality, fuel-efficient tires based on our leading technology,” says Soo Il Lee, president. “The enfren eco has clearly exceeded rigorous energy efficiency testing and measurement standards in developed markets around the world and we are pleased to offer this eco-friendly product to dealers and consumers here in the U.S. so they can also experience the benefits first-hand.”

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