Bridgestone Invests in Mobile Vehicle Service Company
Bridgestone Americas Inc. has purchased 10% share in Wrench, a mobile vehicle services company. The partnership "paves the way" for the companies to "explore synergies in their service offerings, including pairing Bridgestone's 2,200-plus company-owned stores with Wrench's complementary mobile services marketplace."
Wrench's mobile service platform offers on-site vehicle maintenance, roadside towing and more.
The company's users will be able to book service appointments at Firestone Complete Auto Care stores.
Existing Bridgestone customers will be able to book future mobile service appointments provided by Wrench.
"With the rise of e-commerce and on-demand services, consumer preferences for car maintenance and car care are changing," says Brian Goldstine, president of mobility solutions, Bridgestone.
"Wrench, combined with our company-owned retail stores and affiliated dealer partners, will create a truly world-class platform that gives consumer trusted automotive service, with added convenience and flexibility."
The firms will "launch their initial integration plans next year," according to a statement from Bridgestone.