Focusing on the Young People in the Tire Industry

Nov. 30, 2021

For all the talk and worry related to hiring new employees, we know there are plenty of good workers already in the trenches.

They’re selling tires, installing tires and lugging tires in and out of the warehouse. They’re building tires, creating tire designs and dreaming up the tires and tire technologies of the future.

So let’s take a step back from the doom and gloom of the national employment picture and focus on the bright spots — those who are On the Rise.

For the sixth year, Modern Tire Dealer has combed the industry to find the best and brightest young stars. This year we rounded up 48 young leaders under the age of 40, and boy do they love what they do.

They’re passionate. They’re eager to invent and try new things. They want others to come and see how fun and rewarding a life in the tire industry can be.

Working with these 48 young superstars in recent months has provided a much-needed jolt of enthusiasm. And if you’re like me, you might need that burst, too. So get to know our latest crop of On the Rise honorees. You can flip through their profiles here via our digital edition, or read every word and morsel of every profile here.

Trust me, spending a few minutes with these young leaders is worth it.

About the Author

Joy Kopcha | Managing Editor

After more than a dozen years working as a newspaper reporter in Kansas, Indiana, and Pennsylvania, Joy Kopcha joined Modern Tire Dealer as senior editor in 2014. She has covered murder trials, a prison riot and more city council, county commission, and school board meetings than she cares to remember.