Joy Kopcha is a journalist of nearly 20 years who joined Modern Tire Dealer in 2014. As senior editor she keeps her news skills sharp studying twists and turns in the industry, whether it’s tariffs, tire import trends or mergers and acquisitions. Joy also coordinates MTD’s recognition of young leaders On the Rise, and profiles our annual Tire Dealer of the Year.
Tire demand around the world was “severely depressed” during the first six months of 2020 - that’s how the Michelin Group put it. And as the industry tries to turn things around in the second half of the year, I thought it would be good to review Michelin’s current take on things.
Sometimes, it’s the simplest tools that make the biggest difference in a tire dealer’s business. Take for instance, voicemail.
Forget the negative stereotypes about younger generations. The livelihoods of today’s independent tire dealers depend on the work, talent, and technical intuition of the next generation. Modern Tire Dealer is launching a program to celebrate those young leaders.