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Curtis Brison Takes Over Lead of Hankook in North America

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Curtis Brison has been named president of Hankook Tire North America. He joined the tiremaker in 2020.

The North American headquarters of Hankook Tire & Technology Co. Ltd. has a new name and leadership team which will be led by Curtis Brison, who's taking on the role of president of Hankook Tire North America.

Brison succeeds Sooil Lee, who remains CEO of the larger Hankook Tire & Technology.

Also promoted is Robert Williams, who will serve as senior vice president of truck, bus and radial tire sales. Jong Jin (JJ) Park has been promoted to vice president of marketing.

"The North American market is critical to our global business strategy, and Curtis, JJ and Rob have been instrumental to accelerating our growth," says Lee. "Curtis has proven his strength as a sales leader with a strong commitment to customer success. Rob has demonstrated success throughout the TBR sector. JJ has driven marketing strategies that have had a positive impact throughout the region. All are integral members of the team, who will be essential to navigating the years ahead for Hankook throughout North America."

Brison will oversee four departments and their teams, including the company's tire plant in Tennessee. He'll continue to supervise Hankook's passenger and light truck tire development, where he's served as vice president since joining the company in 2020.

Williams will lead all truck bus radial tire sales, including replacement and original equipment sales, and will continue his work to lead the TBR sales team and regional offices as senior vice president. He joined Hankook in 2019 as senior director of TBR sales.

Park will oversee five teams:  marketing strategy team, TBR marketing team, technical service team, America Regional Distribution Centers (RDC), operation team, and Canada sales subsidiary. He'll continue to serve as marketing director in his new role. Park joined Hankook in 2005. Bartek Choi, who has been working for Hankook for two years, will assume Park's former role as U.S. sales innovation director.

Yong Sup (Peter) Jung who served as COO for Hankook Tire America for the past two years, has relocated to Hankook's Asia-Pacific division with a focus on expanding brand recognition and market growth. He will be based in Jakarta, Indonesia.

"Hankook continues to bring the right combination of performance, innovation and quality to the development of our passenger and commercial tire portfolios," says Brison. "I am honored to work with our teams across North America to further drive innovation and success for Hankook and our customers throughout the tire industry."

Hankook Tire North America was previously known as Hankook Tire America.

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