Former TBC CEO Erik Olsen Has Died

Oct. 6, 2022

Erik Olsen, who spent 17 years working for TBC Corp. before stepping down as its president and CEO last year, has died. He was 59.

Olsen died Sept. 28 following a brief illness, according to his obituary.

He joined TBC in 2004 as senior vice president and chief marketing officer. A year later, he was promoted to oversee TBC’s distribution business, which at the time did business as Carroll Tire. By 2008, he was named president and CEO of TBC Wholesale Group and in 2013, he was appointed chief operating officer of TBC Corp. The next year, he was named the company’s top executive.

When Olsen left TBC last year, the company credited him for leading the company “to much success.

"Under his leadership, TBC experienced rapid growth and expansion; successfully navigated the integration of Carroll Tire and TCi to create NTW, one of the largest tire distributors in the U.S.; was recognized as one of 50 Most Engaged Workplaces in North America; earned the highest customer experience ratings in the company’s history; and strategically expanded the organization’s footprint and service area, all while implementing and capitalizing on strategic initiatives to support the organization’s industry-leading position."

At the time, Olsen said it had been “both my honor and privilege to be a TBC team member for the last 17 years.”

A celebration of Olsen’s life will be planned at a later date.

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