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Zhongce Wants to Be Among Off-Highway 'Top Three'

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Zhongce Rubber Group Co. Ltd. is "aiming to be among the global top three players in the off-highway tire business," says Ge Guorong, the company's senior vice president.

During 2022, Zhongce set a new company record in its OTR tire business "and our capacity is still not enough for the strong demand from partners across the world, especially our international partners," he notes.

Zhongce offers more than 2,000 off-highway tire SKUs "from one central factory" in Tianjin, China.

"We have promised to invest much more" in the coming years, according to Guorong.

The company recently appointed tire industry veterans John Ruddy as its European OTR tire sales director and Mark Turner as its agricultural tire sales director.

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