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    MTD
    'At its fundamental level, retailing is human beings discussing problems and solutions,' says McCarron.

    Hispanolistic | Getty Images
    Randy O'Connor discusses the importance of creating a customer-centric environment in a down economy in this episode of the Modern Tire Dealer Show.
    MTD
    The customer 'can't go beyond certain rules or social norms and get what they want,' says McCarron.
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    What You Need to Know About EV Tires

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    MTD
    “We’ve been very intentional about where Milestar sits in the market,” Andrew Hoit, president of Milestar Tires, told MTD during a recent ride-and-drive event in Moab, Utah. “It’s not just about price. It’s about delivering real performance and reliability at a price that makes sense. That’s allowed us to earn the trust of both dealers and end users.'
    Mike Manges
    June 5, 2025
    Tireco Inc.’s Milestar brand is on the rise thanks to investments in its products, programs and dealer network, a point the company drove home via a recent ride-and-drive.
    Continental Tire the Americas LLC
    Chris Charity will take over for Bill Caldwell and lead Continental's sales and marketing for passenger and light truck tires in the U.S.
    June 6, 2025
    After more than two decades with Continental Tire the Americas LLC, Bill Caldwell is retiring as senior vice president of sales and marketing, and Chris Charity will succeed him...
    Photo: 232155561 © Natee Meepian | Dreamstime.com
    'Today’s customers expect mobile experiences, convenience, 24-hour access, quick response, authenticity and personalization,' says O'Connor.
    Randy O'Connor
    June 6, 2025
    What’s the most effective way to understand the customer’s purchase path? It’s all about identifying segments, touchpoints, timeframes, expectations and the process.
    Telle Tire
    “Next Horizon Capital has allowed us to scale up quicker, add a good amount of payroll, promote people from within the organization and improve and build out our supply chain,” said Aaron Telle, CEO of Telle Tire & Auto Centers, with his wife, Laura.
    Mike Manges
    June 5, 2025
    In this MTD exclusive, Aaron Telle discusses why he’s partnering with a private equity investor and how this will power his dealership’s growth.

    Photo: VIP Tires & Service
    Korey St. Pierre is among the technicians at VIP Tire & Service who received a professional toolbox valued at $2,000 when he joined the tire dealership as an entry level technician. VIP says the toolbox program has helped it recruit and retain workers to staff its service bays.
    MTD spoke with three tire dealers to uncover the operational strategies behind their success.

    Bauer Built Inc.
    Bauer Built is adding 14 retail and commercial outlets plus two retread plants with the purchase of Meekhof Tire Sales & Service Inc.
    Bauer Built Inc. is acquiring Meekhof Tire Sales & Service Inc., adding 14 retail and commercial locations as well as two retread plants.

    Sentury Tire USA
    'This initiative underscores our dedication to building strong, collaborative partnerships with our independent dealers,' says Maxwell Wee, executive vice president of Sentury Tire USA
    Sentury Tire USA has launched the new Elyte Associate Dealer Program for its Landsail brand

    MTD
    Goodyear Tire & Rubber Co. is no longer utilizing ATD as a distributor for its Cooper and Mickey Thompson branded products.
    Goodyear Tire & Rubber Co. says American Tire Distributors Inc. is no longer distributing its Cooper and Mastercraft branded tires.

    MTD
    Continental Gold Retailer dealers celebrated Continental Gold's 20th anniversary in the Dominican Republic.
    Continental Tire the Americas LLC took its Continental Gold Retailer dealers to the Dominican Republic for its annual dealer meeting — and MTD was there to capture the fun!