Retail

Continental, Giovanna share billing on new co-branded tire

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Continental Tire North America Inc. (CTNA) has entered into a joint marketing partnership with Wholesale Tire and Wheel Corp. (WTW), parent of the high-end Giovanna wheel brand.

As part of the partnership, the companies will introduce a special ContiSportContact 2 Giovanna-edition tire at the 2005 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nev., on Nov. 1.

"We see it as a win-win for both companies," says Andreas Gerstenberger, CTNA's vice president of sales and marketing for the Passenger and Light Truck Replacement Group. "The partnership is an excellent opportunity to combine each company's marketing and branding efforts in order to increase our presence in the premium vehicle market."

The goal of the partnership is to bring together the distinguishing characteristics of both brands and to introduce the new special ContiSportContact 2 Giovanna-edition tire at the 2005 SEMA show. The tire is available for a limited time in two sizes: 265/30ZR22 and 295/25ZR22.

"We understand the premium vehicle niche market and have recognized a need for a high performance tire with larger, customized fitments," says Diko Sulahian, president of WTW. "This unique venture with CTNA, combined with the ContiSportContact 2 Giovanna edition, allows us to meet that demand."

In addition to the ContiSportContact 2 Giovanna edition tire, CTNA and WTW will be showcasing their premium tires and wheels at the SEMA Show in WTW's booth (numbers 43927 and 43743).

Continental Tire North America: CTNA will showcase its high and ultra-high performance and luxury tire lines; that includes the ContiSportContact 2, ContiProContact, ContiCrossContact LX and ContiCrossContact UHP.

Wholesale Tire and Wheel: WTW will display its premium and mid-range wheel lines including Giovanna, Gianelle, GFG, Double G and G-Racing.

The SEMA show will be held at the Las Vegas Convention Center from Nov. 1-4. Doors are open Tuesday through Thursday from 8 a.m.–5 p.m. and on Friday from 8 a.m.-4 p.m.

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