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SEMA Show, Day Three: ASA to supply software to Bridgestone dealers

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Bridgestone Americas Tire Operations LLC (BATO) has named ASA Tire Systems the software provider for its North American consumer tire dealer network.

ASA will supply its "point of sale and accounting enterprise software solution," according to Bridgestone officials.

"This solution will include a tightly integrated suite of BATO interfaces and other optional add-on modules that will provide Bridgestone's consumer tire dealers with a robust software solution that will help them grow their businesses."

The agreement, which was announced today at the Global Tire Expo - Powered by TIA/Specialty Equipment Market Association Show, includes a new software offering, CornerStone Powered by ASA. The product provides an option for single-store operations and multi-store locations, "and gives the means to improve productivity, revenues and overall customer and employee satisfaction."

Conversion of current Cornerstone dealers to Cornerstone Powered by ASA will start this month and will continue through the first quarter of 2011.

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