Pirelli will host press conference at SEMA Show

Oct. 29, 2010

Pirelli Tire North America's booth at the Global Tire Expo-Powered by TIA/Specialty Equipment Market Association Show will host a big press conference on Nov. 2.

The Go Green Auto Rally and the American LeMans Series Presented by Tequila Patron will announce their partnership at Pirelli's booth (#41023), inside the Las Vegas (Nev.) Convention Center, at approximately 2:10 p.m. Pacific Time.

Pirelli is the official tire sponsor of the Go Green Auto Rally, which will hold 12 events in 2011. Each Go Green Auto Rally is open to the first 400 drivers to enter the event. The best eco-friendly driver in each event will win a new "green" car.